Lead Details   
COMPARE  to Other Type of Leads

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Our loan leads are passive response generated.  That means that the person inquiring has initiated a request to have mortgage professionals contact them. 

Because the potential borrower initiated contact, we have very little control over the speed of delivery of leads.   Please Do Not order if you need a group of leads at a specific time. Use Other Lead Sources f
or controlled lead flow and then use our Internet leads to supplement over all volume, lower cost and increase closing percentages.

Our leads are not intended to be delivered in mass.  They trickle in to BOOST your existing core business.  Because they are EXTRA leads, you can close more loans per month and year.  

As leads are delivered real time, you may get a "spoof" or "bad" lead from time to time.  Our easy return policy.  - GET a lead with fictitious or missing name, phone number and return it with in 3 hours for replacement credit.

Closing ratios have been reported from an ugly 5% to a blistering 18+%.  The consensus from our observation is that an average LO with decent people skills should close in the 9% range.  In other words about 1 closing per 11-12 leads. 

If you are unsure of your abilities, start with a smaller order.  That will let you get your feet wet without a big budget and see what you can do.   COMPARE Lead Generation Methods:

 
Type Cost per lead Closing Ratio Cost/Close Pro Con                    
Yellow Pages   $39    6%  $650 Hands Free Too Costly
Telemarketing $70 15%   $466 Control Lead Flow High Cost, Changing Regulations
Direct Mail  $56 19%   $295 Control Lead Flow, Reasonable Cost None
EZdesk WEB LEADS for Members $35 $17.50   9%  $266  $193 Hands Free, Low Cost Can Not Control Lead Flow

Sample Lead Information ( Delivered Instantly by email )

Name Anne Watwood
Address 2856 Regal Circle
City Nashville
State Tennessee
Zip 37211
Years at Address 5 Yrs
Property Type Primary Residence
Home Value 260,000.00
Home Phone ***-***-8533
Work Phone ***-***-2227
E-mail awatwood@myemail.com
Purpose Purchase
Loan Amount 180,000.00
Employment More than 2 Years
Gross Monthly Income 4,667
Credit History D - Poor
First Mortgage Balance  na
Second Mortgage Balance  na
Co-borrower Name Randal Watwood
Co-borrower Address Same?  na
Co-borrower Employment More than 2 Years
Co-borrower Gross Monthly Income 2,500.00
Method of Contact home work or email
Time of Contact PM at home
Comments Our credit is poor from being off work for over a year due to an auto accident.  All bills are now paid and our settlement after medical and past due bills left us with $85K.  Can you help with a decent rate. 
Date Recieved 2003-11-18
Pros: 
  • Lower cost per dollar return.
  • Easy to work
  • Does not interfere with existing marketing plans
  • Pleasant reception from prospects - they ask you to call.
  • Builds long term prospect base faster.
  • Best ROI
Cons: 
  • Slow delivery compared to solicited leads
  • Can not be scheduled
  • Can not use as a TOTAL lead solution


                   

Our easy return policy.  - GET a BAD lead with fictitious or missing name, phone number and return it with in 48 hours for replacement credit.

When you compare dollar$ spent per closing, Internet leads come out a winner.