Close Window to Return to Previous Page

Getting Your Traffic Campaign Started

This section provides you with useful tips, and strategies to increase the effectiveness of your pages used in your WEB Traffic Made Simple™ campaign, and achieve better click-thru rates to your lead page.

Creative Ad Presentation

Success rests with how you present your offer.  Your image is important, but secondary to the content and display of your message.   Your message, and its display greatly effects a visitor's first impression of your business. Here are some common advertising techniques that can increase your ad success.

Webpage Choice
A common approach is to introduce your new visitors to your site's homepage, however you can advertise any webpage you choose with WEB Traffic Made Simple™.  

A better way, one that we highly suggest, is to use a special page called a Splash Page, created just for your specific offer.  Using a Splash Page will help your bulk traffic visitors better understand your offer, allow them to find points of interest AND makes it much more likely the visitor will respond!

Define your GOAL
Is your goal:

•  Increase recognition of your name.
•  Increase traffic to your site for better search engine rankings.
•  Generate more leads.
•  Build a customer base.
•  Make a sale at the visitors first visit to your site.

For mortgage sites, the first 4 goals are very practical with this media. 

The last is not practical nor likely for this type of campaign.  Very few visitors are going to do a fill out a full application online and pay an appraisal fee with a stranger.

Of the first 4, if you focus on getting leads, the other 3 may follow.  Building a customer base means, you must build a relationship with the inquiring party and have a means of keeping the contact details in a useable format.

Traffic obviously helps improve search engine listings.  All major search engine now weigh traffic of a site to determine its position.  If you have no traffic, the logic of the search engine says. "If no one is interested in going to this site, why should we send our visitors there?"  While this is an incremental benefit, we have seen sites that were invisible to search engines, suddenly "found" once they decided on a consistent traffic plan. 

Focusing on leads, means you must be prepared to respond.  Our experience shows that an Internet mortgage quote inquiry's chance of closing, decreases by 35% per day they are waiting for a response from you.  Have a prepared response message that fits your offer.

Create a Splash Page
A splash page is used to introduce what you offer in a simple, direct manner, and quickly catch the attention of your impulse visitor. Here's a few common traits of a splash page:

• Simple: Short and simple phrases used sparingly
• Visual Appeal: Imagery that tell helps make your offer
• Quick Glance: Easily understood at quick glance
• Exciting: Interactions creates interest. 
• Load Quickly: Gif or JavaScript animation or Flash medium (under 45K)

Today, countless companies use splash pages in their pop-under and impulse traffic campaigns just like yours!

The creative possibilities are endless. The rules are continually changing.

The following informal page specifications commonly used by advertisers to optimize large, flexible Pop-Under medium.

The primary reason why WEB Traffic Made Simple™ has grown so popular is because the average WEB Traffic Made Simple™ Pop-Under has a response rate that cost 1/3 the costs of banner ads !

To get a nice return requires getting your offer refined and the message "on target".

Why create a great banner then send them to a poor site?

The same goes for bulk traffic visitors that are seeing your page for the first time.  You only have seconds to get their attention and lead them to your lead form.

If they have to puzzle out what your specific offer is, say GOOD BYE to the visitor and to the money you spent for the campaign.

KISS - Keep it simple, stupid.

Compare Several Message Strategies
With WEB Traffic Made Simple™ you create an ideal environment for comparing your advertising strategies. By rotating multiple campaigns that implement various graphic layouts and selling points, you can ultimately find the ideal offer.

Example: Lynn operates an Internet Mortgage site that offers a standard array of loan services at competitive pricing.   Lynn creates 4 different campaigns (pages, messages or ads, if you prefer to call them that) to run on WEB Traffic Made Simple™.   Lynn then rotates the displayed URL's using the WEB Traffic Made Simple™

Control Console every 2 weeks with traffic limited to the same number of visitors per hour.

Lynn then compares lead results to see which of the 4 campaigns got the best results. 

If there is one clear winner, use it.  If 2 separate themselves from the rest of the pack, rotate between them.

From time to time, create a new campaign and test against the ones you are using day to day.  When you find a message that works better, replace the old one with the lowest response rate.

Marketing on the Internet requires a strategy, but not a degree in physics.  Some detailed thought, a little creativity, some patience and testing can produce a worthy outcome. 

It does not require a tremendous budget to find a winner.  Get a scratch pad and play with concepts.  Have fun and test, test, test.